Best Google Ads Placement for Games Sites

Gaming Sites are those where the audience mainly ranges between 8-24 who actually visit the site on a daily basis to beat scores. The overall impressions are very high for advertisements displayed, while the CTR is very less because regular games would not be willing to click on the advertisements. Hence its important to make sure that you display ads on the Play Game pages in such a way that they are almost near the Game Frame and clearly visible to the gamer. Following tips can be useful to you if you implement a similar site structure and Adsense ads at the suggested locations.
Best Google Ads Placement for Games Sites
Game Site – Listing Page

  • Place a 728×90 leaderboard ad unit above and below the list of games to attract user attention before and after reading the list.
  • Add a 160×600 wide skyscraper ad unit below the side navigation bar.

Game Site – Information Page

  • Place a 300×250 medium rectangle or a 336×280 large rectangle ad unit above the fold, directly above the game introduction and next to the game information.
  • Add a 728×90 leaderboard or a 336×280 large rectangle between the game introductions and comments.

Game Site – Play Page

  • Place a 468×60 banner ad unit above the game frame.
  • Add a 728×90 leaderboard ad unit to the bottom of the page.
  • Place a 728×90 leaderboard ad unit below the game play buttons. Make sure to allow some space between the ads and buttons to avoid any invalid clicks.
  • Place a 728×90 leaderboard ad unit directly below the game introduction. Make sure to allow some space between the ads and the game frame to avoid any invalid clicks.
  • Place a 160×600 wide skyscraper ad unit on the right-hand side of the game frame. Make sure to allow some space between the ads and the game frame to avoid any invalid clicks.
  • Place a 468×60 banner ad unit below the game buttons. Make sure to allow some space between the ads and buttons to avoid any invalid clicks.

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